Advanced Diploma in
Digital Marketing + AI
Essentials Course

In Collaboration with

Start a New Career in
6-12 Month

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IBM Certifica

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Course Overview

Advanced Diploma in
Digital Marketing + AI Essentials

The Advanced Diploma in Digital Marketing + AI Essentials is a 6-month comprehensive program designed to create future-ready marketing professionals skilled in both digital strategy and artificial intelligence. Learners gain hands-on experience in SEO, SEM, social media, and automation while mastering AI-powered tools such as ChatGPT, Jasper AI, and IBM Watson for intelligent campaign design, analytics, and optimization. Through real-world projects, guided IBM labs, and data-driven marketing simulations, the course bridges creativity with technology to deliver measurable business impact. Graduates are prepared for dynamic roles such as Digital Marketing Specialist, AI Marketing Analyst, Performance Marketing Executive, and Growth Strategist across global industries

6 Months

Program Duration

650+

Training Hour

40+

Industry Tool

300+

Hiring Partner

Who Should Enroll

Who Should Take Advanced Diploma in Digital Marketing + AI Essential

This course is designed for diverse career stages — from fresh graduates to seasoned
professionals

Who This Course Is Ideal For

Fresh graduates seeking a stable, future-ready career start.

Fresh graduates seeking a stable, future-ready career start.

Fresh graduates seeking a stable, future-ready career start.

Fresh graduates seeking a stable, future-ready career start.

Fresh graduates seeking a stable, future-ready career start.

Who This Course Is Ideal For

Fresh graduates seeking a stable, future-ready career start.

Fresh graduates seeking a stable, future-ready career start.

Fresh graduates seeking a stable, future-ready career start.

Ready to get started ?

Talk to one of our career advisors and find out if this program is right for you

Curriculum

Curriculum of Advanced Diploma in Digital Marketing + AI Essentials Course

This course is designed for diverse career stages — from fresh graduates to seasoned
professionals

Technical Training
Non-Technical Training

Core

01 Aptitude Preparation
02 Pharmacology
03 Clinical Research & Management
04 Pharmacovigilance
05 Clinical Data Management
MODULE 1

Corporate Etiquette & Communicative English Training

This module builds professional confidence by refining communication, presentation, and workplace behavior skills essential for the global clinical research environment. It focuses on how to express technical concepts clearly and adapt to corporate culture.

What You'll Learn:
  • Professional email and report writing
  • Business communication and presentation skills
  • Interview etiquette and workplace conduct
  • Team collaboration and leadership communication
MODULE 2

Pharmacology Fundamentals

An introduction to drug mechanisms, pharmacokinetics and pharmacodynamics as they apply in clinical trial settings.

What You'll Learn:
  • Drug classifications and mechanisms
  • ADME processes
  • Pharmacodynamics basics
  • Clinical relevance of pharmacology
MODULE 3

Clinical Research & Management

Covers end-to-end clinical trial management including study design, site selection, protocol adherence and regulatory compliance.

What You'll Learn:
  • Clinical trial phases
  • Protocol design and management
  • ICH-GCP guidelines
  • Site monitoring best practices
MODULE 4

Pharmacovigilance & Drug Safety

Equips students with skills to identify, evaluate and report adverse drug reactions in accordance with global regulatory requirements.

What You'll Learn:
  • Adverse event reporting
  • Signal detection methods
  • Regulatory safety submissions
  • Case processing workflows
MODULE 5

Clinical Data Management

Covers data collection, validation, and management processes to ensure data integrity throughout the clinical trial lifecycle.

What You'll Learn:
  • EDC systems and eCRF design
  • Data validation and cleaning
  • CDISC standards (SDTM/ADaM)
  • Database lock procedures

Core

01 Aptitude Preparation
02 Pharmacology
03 Clinical Research & Management
04 Pharmacovigilance
05 Clinical Data Management
06 Medical Writing
07 Regulatory Affairs
MODULE 1

Corporate Etiquette & Communicative English Training

This module builds professional confidence by refining communication, presentation, and workplace behavior skills essential for the global clinical research environment. It focuses on how to express technical concepts clearly and adapt to corporate culture.

What You'll Learn:
  • Professional email and report writing
  • Business communication and presentation skills
  • Interview etiquette and workplace conduct
  • Team collaboration and leadership communication
MODULE 2

Pharmacology Fundamentals

An introduction to drug mechanisms, pharmacokinetics and pharmacodynamics as they apply in clinical trial settings.

What You'll Learn:
  • Drug classifications and mechanisms
  • ADME processes
  • Pharmacodynamics basics
  • Clinical relevance of pharmacology
MODULE 3

Clinical Research & Management

Covers end-to-end clinical trial management including study design, site selection, protocol adherence and regulatory compliance.

What You'll Learn:
  • Clinical trial phases
  • Protocol design and management
  • ICH-GCP guidelines
  • Site monitoring best practices
MODULE 4

Pharmacovigilance & Drug Safety

Equips students with skills to identify, evaluate and report adverse drug reactions in accordance with global regulatory requirements.

What You'll Learn:
  • Adverse event reporting
  • Signal detection methods
  • Regulatory safety submissions
  • Case processing workflows
MODULE 5

Clinical Data Management

Covers data collection, validation, and management processes to ensure data integrity throughout the clinical trial lifecycle.

What You'll Learn:
  • EDC systems and eCRF design
  • Data validation and cleaning
  • CDISC standards (SDTM/ADaM)
  • Database lock procedures
MODULE 6

Medical Writing

Develops the ability to produce clear, accurate regulatory and scientific documents including CSRs, protocols and patient-facing materials.

What You'll Learn:
  • Regulatory document types
  • CSR and synopsis writing
  • Scientific publication writing
  • ICH E3 and E6 guidelines
MODULE 7

Regulatory Affairs

Provides a comprehensive understanding of global regulatory pathways for drug approval, including submissions to FDA, EMA and other health authorities.

What You'll Learn:
  • Global regulatory frameworks
  • CTD dossier preparation
  • IND and NDA submission processes
  • Post-marketing obligations
IBM | Industry Partnership

Industry Partnership Courses Offered in Association with IBM

The Advanced Diploma in Digital Marketing + AI Essentials Course includes integrated programs offered in collaboration with IBM. These programs feature guided labs, all accessible through the IBM Learning Management System, and bring global best practices directly into the classroom. With IBM’s global reputation and real-world case-driven learning, students graduate with credentials that strengthen their employability and position them at the forefront of tech innovation.

IBM Module

Prompt Engineering Essential

Generative AI Models for Natural Language (NLP &

Introduction to Cognos Analytic

IBM Module

Prompt Engineering Essential

Generative AI Models for Natural Language (NLP &

Introduction to Cognos Analytic

Tools & Technolog

Tools You Will Learn in Advanced Diploma in Digital Marketing + AI Essentials Course

This course is designed for diverse career stages — from fresh graduates to seasoned
professionals

Google Tag Manager
Google Tag Manager
Google Tag Manager
Google Tag Manager
IBM Watson AI
IBM Watson AI
ChatGPT
ChatGPT
ChatGPT
IBM Watson AI
ChatGPT
ChatGPT
ChatGPT
ChatGPT
ChatGPT
ChatGPT
ChatGPT
ChatGPT
ChatGPT
ChatGPT
IBM Tools
AI Tools
Curriculum

Skills You Will Learn in Advanced Diploma in Digital Marketing + AI Essentials Cours

Communication
Presentation
WritingConfidence
Building
Etiquette
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum
Curriculum

Certification You Will Earn

Upon completing the Advanced Diploma in Digital Marketing + AI Essentials, you will receive a globally recognized certification from Win In Life Academy. In addition, learners earn separate certifications for each IBM module completed through IBM’s official e-learning platform — including Prompt Engineering, Cognos Analytics, Generative AI, and guided IBM labs. Together, these certifications significantly strengthen your professional profile and demonstrate your capability in both digital marketing and AI-powered technologies

Win In Life Academy Certificat

Globally recognized diploma certificatio

IBM Module Certification

Prompt Engineering, Cognos Analytics, Generative AI & IBM lab

IBM Module Certification

Prompt Engineering, Cognos Analytics, Generative AI & IBM lab

Placement Support

The Win In Life Placement Mentorship Program

Upon completing the Advanced Diploma in Digital Marketing + AI Essentials, you will receive a globally recognized certification from Win In Life Academy. In
addition, learners earn separate certifications for each IBM module completed through IBM’s official e-learning platform — including Prompt Engineering, Cognos
Analytics, Generative AI, and guided IBM labs. Together, these certifications significantly strengthen your professional profile and demonstrate your capability in
both digital marketing and AI-powered technologies

Assess Your Knowledge

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Assess Your Knowledge

Phase description...

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Key Support:
Key Support
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Assess Your Knowledge

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Key Support:
Key Support
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Tools & Technolog

Roles the Course Prepares You For

This course is designed for diverse career stages — from fresh graduates to seasoned
professionals

Entry Level
Mid Level
Senior Level

Digital Marketing Coordinator

₹3.5 – ₹5 LPA → ₹6 – ₹9 LPA → ₹10 – ₹14 LPA+
Entry
₹3.5 – ₹5 LPA
Mid
₹6 – ₹9 LPA
Senior
₹10 – ₹14 LPA+

Digital Marketing Coordinator

₹3.5 – ₹5 LPA → ₹6 – ₹9 LPA → ₹10 – ₹14 LPA+
Entry
₹3.5 – ₹5 LPA
Mid
₹6 – ₹9 LPA
Senior
₹10 – ₹14 LPA+

Digital Marketing Coordinator

₹3.5 – ₹5 LPA → ₹6 – ₹9 LPA → ₹10 – ₹14 LPA+
Entry
₹3.5 – ₹5 LPA
Mid
₹6 – ₹9 LPA
Senior
₹10 – ₹14 LPA+

Career Transformation
Powered by Win In Life Academy

WILA gave me clarity, confidencufd...sdsdgsdfsfgdfgfdgg
Rahul Mehta
Success Story
Rahul Mehta Data Manager at Parexel
Parexel
Ananya Reddy Data Manager at Parexel
Parexel
Ananya Reddy Data Manager at Parexel
Parexel
Ananya Reddy Data Manager at Parexel
Parexel
Ananya Reddy Data Manager at Parexel
Parexel
Tools & Technolog

Roles the Course Prepares You For

This course is designed for diverse career stages — from fresh graduates to seasoned
professionals

Global Accreditation

Global Accreditation

Global Accreditation

Global Accreditation

Global Accreditation

Global Accreditation

Global Accreditation

Global Accreditation

Global Accreditation

Global Accreditation

Global Accreditation

Global Accreditation

Ready to Transform Your Career

Join hundreds of professionals who launched their careers in
digital marketing and AI with Win In Life Academy

FAQ

Frequently Asked Question

Everything you need to know before enrolling

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast